Leader Garden-Helping firms Cultivate and Grow their Leaders

Leadership-Technology-Entrepreneurship

Chevy Volt: Are Electric Cars Too Expensive? – Driver’s Seat – WSJ

leave a comment »


Chevy Volt: Are Electric Cars Too Expensive? – Driver’s Seat – WSJ.

I almost fell out of my sustainable seat when I heard that Chevy wanted to charge over 40 big ones for an electric car.  Here are just a few points to consider:

  1. $40,000 is serious money and that price point is up there with many faux luxury or near luxury vehicles
  2. Will there ever be a Chevy worth $40K?
  3. Considering #2, would it have made more sense to have a $40K Cadillac electric vehicle?  I am no marketing genius, but Chevy has always been the  blue-collar brand, not the high-end.
  4. With gas prices still within reason, what is the compelling reason for any electric car, let alone a $40 K electric vehicle?
  5. Charging infrastructure?

Don’t get me wrong; I am a proponent of alternative transportation and sustainable energy, but there is little business sense  in this nonsense.

The Volt will be a short-circuit if something doesn’t change soon and there will be shocking results, and not the good kind.

If Chevy wants to spark the electric vehicle market, do it with an affordable, dependable vehicle, not a Cadillac priced one.

Sorry for all the electrical puns-I could not help myself and they just kind of flowed.

Written by Dan Ryan

July 29, 2010 at 9:32 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.