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	<title>Comments on: Social Media Usage Statistics</title>
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	<link>http://danryansview.com/2009/07/18/social-media-usage-statistics/</link>
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		<title>By: That_DanRyan</title>
		<link>http://danryansview.com/2009/07/18/social-media-usage-statistics/#comment-138</link>
		<dc:creator>That_DanRyan</dc:creator>
		<pubDate>Mon, 20 Jul 2009 15:35:22 +0000</pubDate>
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		<description>Ross,

Numbers are only one measure of this phenomenon.  I also find that my greatest benefits are the cross links I have developed between several media types and among several networks.  I would be interested in hearing more about your thoughts here.
The most important criteria is that a dialogue or discussion take place-those who try to use the Social Space to market directly without interest in response are sadly disappointed.

Dan</description>
		<content:encoded><![CDATA[<p>Ross,</p>
<p>Numbers are only one measure of this phenomenon.  I also find that my greatest benefits are the cross links I have developed between several media types and among several networks.  I would be interested in hearing more about your thoughts here.<br />
The most important criteria is that a dialogue or discussion take place-those who try to use the Social Space to market directly without interest in response are sadly disappointed.</p>
<p>Dan</p>
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		<title>By: ross taylor</title>
		<link>http://danryansview.com/2009/07/18/social-media-usage-statistics/#comment-137</link>
		<dc:creator>ross taylor</dc:creator>
		<pubDate>Mon, 20 Jul 2009 15:32:08 +0000</pubDate>
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		<description>Hi,
all interesting statistics, but dont you think there are too many people who are counting the numbers, and too few who seem to be interpreting social behaviours and building these into coherent programmes of activity for brands and businesses to get engaged in this space?  Too often, I see stand-alone activity in one channel or another, which seems more of a token effort, a one-off response to statistics like these that should X or Y site is the latest hot thing.  Real benefits will only accrue to those brands which take a long-term considered view of the social space, and put the effort into those areas where they are going to be able to add most value.  
Cheers
Ross</description>
		<content:encoded><![CDATA[<p>Hi,<br />
all interesting statistics, but dont you think there are too many people who are counting the numbers, and too few who seem to be interpreting social behaviours and building these into coherent programmes of activity for brands and businesses to get engaged in this space?  Too often, I see stand-alone activity in one channel or another, which seems more of a token effort, a one-off response to statistics like these that should X or Y site is the latest hot thing.  Real benefits will only accrue to those brands which take a long-term considered view of the social space, and put the effort into those areas where they are going to be able to add most value.<br />
Cheers<br />
Ross</p>
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